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Promotional Marketing

There is real power in giving people little moments of delight and joy

Promotional Marketing

Yes, promotional marketing is about driving hard sales. But it also has a softer side.

The purpose of promotional marketing is quite clear: to incentivise people to buy in a specific moment. Whether it’s on-pack promotions, point of sale materials or direct mail activity, the primary goal is driving action - right?

For us, the goal of promotional marketing is to inspire people to take action because doing so feels good. Incentives, competitions, offers – we believe they can be an enriching part of the brand experience. A meaningful addition to the brand story, rather than a quick tactical activity.

Which is why, when you entrust us with your promotional marketing, we ensure it dovetails with your bigger brand narrative or experiential campaign. We design it to trigger your audience’s emotions – to excite and delight them – so they feel positive about the role your product plays in their life. And that, in turn, can bring you a bigger prize: sales with loyalty.


Ready to bring you the bigger prize

  • Effective strategy for online and offline promotional campaigns that meet your goals and objectives
  • Innovative and relevant promotional concepts and solutions to excite and delight targets
  • Detailed planning and project management for a smooth roll-out
  • Cross-agency integration to ensure success
  • Physical and digital components created and delivered
  • KPIs set-up, results tracked, and success evaluated
  • Legal and compliance checking
Kellys PR Launch
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager


Always from the heart

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