Ooola Secrets

Guerrilla Marketing

Getting their attention is one thing, holding it beyond the moment is another

GUERRILLA MARKETING

It’s easy to disrupt someone’s day - the trick is to do it in a way that’s relevant and that lasts

Once upon a time, guerrilla marketing was merely the element of surprise, but today’s consumers are more discerning about which brands they let into their lives.

If you want to reach people in unconventional ways and interrupt their day-to-day routine so they take notice of you and keep you top of mind, you need to ensure your guerrilla activity is, above all else, relevant and tightly targeted.

That’s where intelligence and creativity meet – and where we come in. To help you win big with guerrilla marketing we use a blend of science, art and timing. We discover what
will gain and hold your target’s attention by first understanding the unique and unusual ways your brand is relevant in their life.

Next come the disruptive emotion-triggering ideas that are appealing and memorable, whilst delivering your samples extremely cost efficiently and easily integrated digitally. Crucially, will resonate with your targets long after the short-term buzz has died away.

It’s then all planned, executed and measured with the same skill and meticulous attention to detail that you’d expect from a leading experiential agency. Without any nasty surprises.

OUR GUERRILLA MARKETING SERVICES

No nasty surprises:

  • Niche audiences defined and targeted to increase potency and success
  • Locations, venues, timing plotted and planned thoroughly
  • Agile and quick enough for teams to relocate rapidly
  • Seamless strategy, execution and results tracking and evaluation
  • Original, engaging campaign ideas that trigger emotions, memorability and potential virality
  • Digital and offline synchronization
  • Talented, energetic, well-trained brand ambassadors to leave a positive impression with your target audience
KA

You're in good company

Ooola Secrets
Guerrilla Marketing

Ooola Secrets
IRN-BRU
Guerrilla Marketing

Irn-Bru Xtra
KA
Guerrilla Marketing

Ka Reload
Emmi Caffe Latte
Guerrilla Marketing

Emmi
Carl Zeiss
Guerrilla Marketing

ZEISS
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Blog

Always from the heart


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