ZEISS | Guerilla Marketing

ZEISS had recently launched NEW Smartphone Wipes which offer visibly superior cleaning performance with a brilliant streak-free finish.

They needed to both raise awareness and trial amongst consumers whilst grabbing the attention of key retail buyers to encourage listings.

i2i developed a structured sampling campaign to reach prime office workers who matched the target audience as well as relevant buyers in potential retailers.

We offered everyone a branded pillow pack containing 6 x Smartphone Wipes.

Branded teams handed out the samples outside Head Offices including companies such as Sainsbury’s, Apple HQ, Virgin and Tesco.

We supported this by offering “Direct to Desk” sampling reaching additional retail groups such as O2 and Vodafone.

All recipients were encouraged to upload a picture to #loveyourphone for the chance to win an iPad.