Yoomoo | Roadshow
Delicious taste of Yoomoo frozen yoghurt
The Challenge
Drive high volume tastings
The Idea
Nationwide Tour
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Bringing the delicious taste of Yoomoo frozen yoghurt nationwide
Increasing awareness and sales by enabling customers to taste & share the delights that Yoomoo offer through a relevant and engaging roadshow campaign.
i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples
We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples, which could be enjoyed on giant replica tub tables.
The six-week roadshow targeted city centres, operating both during the week and weekends to reach a range of workers and shoppers. Consumers were given a money-off coupon to purchase the product at nearby retailers.
Partnering with Nails Inc, the experience also offered a nailbar where visitors could enjoy a free manicure with a specially created, Yoomoo shocking pink varnish!
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