Yoomoo | Live Events

We were asked to deliver a PR-able experiential engagement linked to sampling YooMoo at 3 Color Run events.

Raise brand awareness and create new brand fans in order to increase trial and ultimately repeat purchase.

We developed a fun consumer engagement creating a memorable brand experience for all participants using the feel-good YouMoo mantra : “being the best version of yoo”.

i2i produced an eye-catching and colourful activation incorporating fun activities to capture the attention of consumers such as face painting & photo opportunities to encourage that deeper engagement with target audience. The bespoke design of the roaming trolleys and replica pot showcased the retail packaging for additional branding and visibility away from the stand.

The experienced team of Brand Ambassadors were driving consumers to follow YooMoo social channels and to share their pictures with unique hashtag for the opportunity to win prizes.