Rubicon | Live Events

Rubicon is the number one exotic drinks brand with over 30 years of heritage.

The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.

A fleet of Rubicon branded vans sampled a range of flavours and products to consumers according to a highly targeted hit squad journey plan alongside hosting a Rubicon chill-out zone & playground at national Mela events.

Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.