Rubicon | Live Events
The number one exotic drinks brand
The Challenge
Experience the number one exotic drinks brand
The Idea
Rubicon chill-out zone
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To engage with two distinct consumer groups: mainstream white British and its ethnic core audiences
Rubicon is the number one exotic drinks brand with over 30 years of heritage.
The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.
i2i created an integrated campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.
A fleet of Rubicon branded vans sampled a range of flavours and products to consumers according to a highly targeted hit squad journey plan alongside hosting a Rubicon chill-out zone & playground at national Mela events.
Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.
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