NESTLE - EXTREME | LAUNCH EVENT

To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.

We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.

As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.

The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.