NERF | Roadshows
It's NERF Or Nothin’
The Challenge
Getting NERFs latest product into kid’s hands
The Idea
The NERF Test Centre Tour
You are using an outdated browser. Please upgrade your browser to improve your experience
Reaching parents with children in positive mind-set environments to give them a hands-on brand experience
NERF wanted to showcase their recent products in a nationwide tour where they would reach high volumes of their family target audience.
Offering a unique NERF blasting experience
We refreshed the experience with a brand new tour name, The NERF Test Centre, offering a unique blasting experience of both NEW and retro blasters and creating a 360-degree experience in & around the branded shipping container.
Customers entered the experience and chose which area they would like to trial first, head to the Regulator area to try the power of the latest blaster in the Modulus range & receiving a free branded wristband or entering the Nitro area to blast into overdrive with the new Motofury blaster.
Here consumers could shoot their foam cars up and over ramps and obstacles and receive a free personalised driving license. Lastly visit inside the shipping container to explore the history and evolution of NERF via a visual 3D timeline showcasing vintage blasters and TV adverts.
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _gat_UA-* | 1 minute | Google Analytics sets this cookie for user behaviour tracking. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| Cookie | Duration | Description |
|---|---|---|
| dInternalTraffic | 1 year | No description available. |