NERF | Demonstrations
Supporting new NERF blasters
The Challenge
Engaging activation to drive trial
The Idea
Engaging demonstration station
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Supporting retailers during key holiday period by promoting new NERF product releases
Create an engaging & eye-catching activation where children can try a range of NERF blasters close to point of sale.
i2i created a demonstration firing wall for kids to try out the new NERF blasters with an incentive to go in-store to purchase immediately on the day
i2i built a heavily branded firing wall which could be sited in key shopping centres with promotional sites situated close to The Entertainer stores.
The event management team worked closely with the store to maximise sales opportunities & to ensure that everyone was given a piece of branded merchandise & a money off coupon to drive immediate purchase whilst also leaving lasting impact & encourage future purchase.
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