Kellys Launch & Trade Event

To create a PR launch showcasing the versatility of the Kelly’s ice cream for press, journalists, and influencers in a key London hotspot using distinctive Cornish icons.

To utilise Kelly’s Brand Ambassador, James Strawbridge to develop a unique sample recipe

Recreating the heart of Cornwall on the bustling London Southbank we created a set which was a vision of the Cornish seaside using sand, beach huts, photo opportunities, deckchairs, and of course featuring Doris the Kelly’s cow. For one day only, TV Chef and Kelly’s ice cream sommelier James Strawbridge invited passers-by as well as the VIP visitors to try the innovative “Cone-ish pasties”, which are made of sweet-filled crumbly pastry. This works like an ice cream cone, topped off with a choice of three delicious Kelly’s ice cream desserts:

Cream Tea Cone-ish Pasty with Kelly’s Berry Eton Mess ice cream
Spiced Apple & Date Crumble Cone-ish Pasty with new Kelly’s Butterscotch Pecan ice cream
Red Velvet Cone-ish Pasty with Kelly’s Clotted Cream ice cream

Customers were encouraged to upload their photos onto social channels and provide feedback onto interactive blackboards.