KA

Ka Reload | Guerrilla Marketing

KA’s new energy drink : KA Reload

Type: Guerrilla Marketing Client: KA Reload
The Challenge

Introducing KA’s new energy drink KA Reload

Raise awareness and drive sales

How to raise awareness & encourage consumers to purchase a new energy drink on the market which is primarily sold in CTNS?

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The Idea

The Notting Hill Carnival

Mass sampling campaign to reach KA’s target audience at various sites around Notting Hill Carnival which captured the essence of the KA brand perfectly.

i2i devised a mass sampling strategy to reach KA’s key target audience at various sites around the popular Notting Hill Carnival which captures the essence of the KA brand perfectly.

We recruited a team of high vibe, festival enthusiasts who could really create a stir with the audience whilst capturing valuable consumer feedback & getting products into the hands of the public.

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The Impact

22,000

Samples

77%

New Trialists

80%

Purchase in future

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+44 (0) 1285 655 500
info@i2i-marketing.co.uk