Iso Active | Roadshow

GSK launched a radical new toothpaste which transforms from gel to foam in the mouth.

The format was introduced across Aquafresh, Sensodyne and Macleans ranges, representing the first time these brands were promoted together.

iso-active performs exceptionally well, feeling totally different from any other toothpaste. Therefore we needed to get the product into customers hands whilst creating a multi-brand memorable experience leading to increased awareness & future sales.

We designed a multi-brand experiential iso-active roadshow to bring to life the proposition that “brushing is believing.” The tour targeted high footfall shopping centres and multiple grocers to convert trial into purchase.

The iso-active concept was communicated through eye-catching interactive technology in a 360° set, while trained Brand Ambassadors helped consumers decide the best brand for them before sampling product LIVE in giant replica cans.

All consumers were given a money off coupon with hidden instant win messages that were readable behind a red reveal panel on stand. Prizes included brand-themed holidays, toothbrushes, and product.