Irn-Bru Xtra | Guerrilla Sampling
Unbelievable taste of IRN-BRU Xtra
The Challenge
IRN-BRU Xtra tour of Scotland
The Idea
IRN-BRU Sampling Tour
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i2i were tasked to devise a cost effective way of taking the fantastic taste of IRN-BRU Xtra throughout Scotland!
In a market flooded with low calorie carbonated drinks how do you effectively communicate your brand messages in a memorable way?
Mass sampling campaign distributed thousands of samples to thirsty Scots in their local towns & cities
Targeting key areas of mainland Scotland i2i devised a mass sampling strategy to distribute thousands of samples to thirsty Scots in their local towns & cities.
i2i planned the activation around key events which were likely to generate high volumes of the brands target audience.
The teams communicated the key brand messages on chilled mobile dispensers and memorable sandwich boards.
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