Genius | Roadshow

Due to consumers misconceptions about the taste and quality of gluten-free, Genius wanted to showcase the fantastic taste and quality credentials of their range.

Genius wished to capture the market of those already investing in the gluten-free as well as educating new consumers about its fantastic tasting product range and their benefits.

Two roadshows were created:

1) To leverage Genius’s sponsorship of the Common Wealth Games in Glasgow, we created a Genius Taste Station, sampling across the range of baked goods. We were delighted to welcome Genius Brand Ambassador and Olympic Athlete Greg Rutherford on the stand!

2) Our Genius Friendlier Lunch café tour visited city centres nationwide offering a free Genius lunchbag – with sandwich, fruit and gluten-free cupcake.

Our Coeliac expert was on hand to answer consumer questions, while participants were encouraged to share their experience with the hashtag #friendlierlunch