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i2i were briefed to create a quirky mobile roadshow which would be of multi-use and reach customers across the UK
Genius required a mobile stand which was suitable for use at both indoor & outdoor exhibitions & events.
They wanted it to stand out in a competitive environment, bringing to life the look & feel of the new and unique branding.
Bright and colourful trailer designed to stand out and reinforce the Genius credentials
i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.
Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.
i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.
The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
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