Funkin | Roadshow
Making it shake!
The Challenge
Showcasing Funkin’s range of contemporary cocktails
The Idea
Pop Up Mini Bar
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Create a desirable stand to encourage busy urbanites to stop and try NEW Funkin Cocktails
Mass sampling activity generating brand awareness of Funkin Cocktails amongst the key target audience.
Offered free samples as well as fun and engaging activities
We developed the concept of creating a pop-up bar showcasing the brands personality by utilising a range of neon lighting and fun props across a range of London locations & other key UK City Centres.
The bar drew a lot of traction and encouraged consumers to try free samples across the range as well as participating in fun & engaging activities to leave an everlasting impression of the brand.
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