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Funkin - Sozo
Funkin

Funkin | Roadshow

Making it shake!

Type: Roadshow Client: Funkin
The Challenge

Showcasing Funkin’s range of contemporary cocktails

Create a desirable stand to encourage busy urbanites to stop and try NEW Funkin Cocktails

Mass sampling activity generating brand awareness of Funkin Cocktails amongst the key target audience.

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The Idea

Pop Up Mini Bar

Offered free samples as well as fun and engaging activities

We developed the concept of creating a pop-up bar showcasing the brands personality by utilising a range of neon lighting and fun props across a range of London locations & other key UK City Centres.

The bar drew a lot of traction and encouraged consumers to try free samples across the range as well as participating in fun & engaging activities to leave an everlasting impression of the brand.

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The Impact

40,000

Samples

82%

Purchase intent post-sample

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+44 (0) 1285 655 500
info@i2i-marketing.co.uk