Fujifilm | Roadshow

The campaign aim was to engage and excite consumers with the Fujifilm brand and to educate them on why you should “print your precious moments”.

Fujifilm wanted to demonstrate the simplicity of print and the extensive product range available.

The roadshow design needed to accommodate all the processing and photographic equipment to produce immediate photos. As well as exciting customers by handing out a range of generous giveaways to remind visitors of their Fujifilm experience following the activation.

We created an immersive and fun brand experience that visited profile family events and country shows. The roadshow was designed to inspire, entertain, and educate consumers about the fun of photos and how photos can make a home.

We created a home experience roadshow displaying various photo ideas. Outside there was a range of family games, a costume character, and a brand ambassador completing data capture to gauge consumers impressions of photo processing and Fujifilm as a brand.

The Roadshow was fitted with technology so that consumers could connect their phones and select one FREE photograph that was immediately printed and transformed into a fridge magnet.

Advertising boards were created posting the key messages via social media hashtag #wonderphototour

A range of giveaways including a branded masks, lanyards, stickers, leaflets, Instax prints, and competition bundles.