Froneri | Launch & Trade Event

We were tasked with bringing the Froneri brands to life in an engaging & memorable way when presenting their brand plans to key buyers of major multiples & wholesalers.

100% attendance of key buyers from all major groups including at Tesco, Sainsbury’s, Waitrose, Morrisns, Asda, Coop & Iceland.

To truly engage with the buyers of key retailers we invited them to an exclusive day where they were fully immersed in each brand through branded zones created for each brand where Brand Managers hosted their presentations. These zones utilised a range of interactive props linked with the brands positioning & media campaigns.

Attendees were invited to take part in each brand presentation with a series of fun and interactive games to cement their knowledge on each brands & engaging in the presentation decks.

All buyers were given beautifully presented product samples and a Froneri gift bag at the end of the day.