Ooola Secrets | Guerilla Sampling

We were briefed by Emmi to support the product launch of their brand-new chocolate mousse Ooola Secrets.

Implement a nationwide sampling campaign to generate brand awareness, drive trial, and immediate purchase.

The campaign would be supported by a half-price promotion in selected Tesco retailers.

Two ambush sampling teams visited 22 UK locations including town and city centres and Tesco retailers in high footfall locations with high reach of our desired target audience. The activity involved trained Brand Ambassadors distributing samples and leaflets through surprising & delighting office workers with targeted office drops & the general public through street sampling in the run up to Christmas.

To drive consumer traffic to the Ooola Secrets Facebook page, we ran a competition for one lucky winner could secure themselves a luxurious Secret Escapes holiday up to the value of £2,500.

i2i used a range of tools to enhance & promote the brands image including branded vehicles, chilled sampling trolleys, uniforms, giant flags, and informative eye-catching leaflets to capture the public’s attention and encourage interaction and trial with the target audience.