Dyson

Dyson | Demonstrations

Supporting Dyson in Argos

Type: Demonstrations Client: Philips
The Challenge

Driving sales in Argos

Drive sales of NEW Dyson Vacuum across busy Bank Holiday Weekend

Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend.


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The Idea

Interactive demonstrations

Team of knowledgeable demonstrators with a passion for technology to support Dyson in Argos stores

i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.

The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.

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The Impact

145

Days supported

7

Average sales a day

1 in 4

who received demonstration purchased

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