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Challenging perceptions of muesli with delicious Dorset Cereals
Research indicated that many consumers had a negative perception of muesli as a dry, tasteless product any sampling activation needed to address these perceptions head on.
The Dorset Cereals brand is rich with imagery and personality, and we wanted to use these assets to elevate a tasting experience and ensure memorability at point of purchase.
Eye catching country kitchen created using Dorset Cereals key imagery and offering shoppers a FREE bowl with delicious fresh cold milk
We created an eye-catching Dorset country kitchen that we took out on a four-week tour at Tesco and Sainsbury’s stores in key demographic regions.
Consumers enjoyed an introduction to the new tasty toasted range with samples served with fresh milk and a £1 off voucher to inspire sales.
Further engagement was created with a free prize draw competition, where a Dorset Cereals hamper could be won each day.
“i2i created an extremely eye-catching stand and coordinated our sampling roadshow very efficiently, engaging well with both our consumers and key retailers”
Dorset Cereals, Brand Manager
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