DKL Beysal
Supporting Hama Beads in-store
The Challenge
Creating a memorable experience
The Idea
Entertain children & enhance their creativity
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Driving awareness and sales of a nostalgic children's brand through a "surprise & delight" experience in-store
How to raise awareness & increase sales of popular classic children’s toy brand Hama Beads whilst creating a surprise & delight experience in store.
In-store demonstration program with fun & interactive demonstration stations
The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.
i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.
Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.
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