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DKL Beysal - Sozo
DKL

DKL Beysal

Supporting Hama Beads in-store

Type: Demonstrations Client: DKL
The Challenge

Creating a memorable experience

Driving awareness and sales of a nostalgic children's brand through a "surprise & delight" experience in-store

How to raise awareness & increase sales of popular classic children’s toy brand Hama Beads whilst creating a surprise & delight experience in store.

DKL
The Idea

Entertain children & enhance their creativity

In-store demonstration program with fun & interactive demonstration stations

The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.

i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.

Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.

DKL
DKL
DKL
DKL
The Impact

21

Stores visited

1,100

Demonstrations

300%

Sales uplift

70%

Intent to purchase

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+44 (0) 1285 655 500
info@i2i-marketing.co.uk