Dead Man’s Fingers | Roadshow

Create an unforgettable brand experience to portray the brands authentic messages whilst sampling the full range of Dead Man’s Fingers flavours.

Focus on reaching nationwide coverage of bars with a particular focus on students.

i2i made sure the bars signed up for the campaign by providing a teaser of what the evening would entail.

We sited ‘The Hang Bar Challenge’ upon arrival which created a real sense of competition & community in the bars as groups of friends & colleagues cheered each other on as they hung for 2 minutes to win a £50 drink cheque or a selection of branded merchandise.

A unique branded vehicle was also used to create stunning photo opportunities as well as raise brand awareness in the local area. Consumers could enjoy a delicious sample promoting the range available in each particular bar.