Cointreau | Pop Up Shop

Cointreau is a well-known brand but had fallen out of fashion and younger consumers who were increasingly interested in cocktails and drinks with interesting ingredients and flavours.

They needed reminding of the delights that could be served when using Cointreau in a drink.

On trade the brand was nearly invisible with declining levels of stocking.

Put some fizz back into the brand and make it relevant by giving it a younger more contemporary fun image and demonstrate the brands versatility as a great drink to order as a summer cocktail.

To create standout developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations. The bar was designed to look natural organic and fun and was manned by a team of young engaging mixologists.

Consumers were offered a multi-sensory tasting experience with a range of Cointreau Fizz cocktails and canapes and an incentive to purchase.