Coeur de Cognac | Live Events
The Coeur de Cognac Lounge
The Challenge
Creating a stimulating experience for keen spirit drinkers
The Idea
Luxurious Brand Experience
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Create an exclusive lounge that reflected the premium positioning of the brand
Coeur de Cognac is positioned as a distinct and versatile spirit for the discerning drinker.
The brand wished to deliver an experience for this audience that was both compelling and educational.
Coeur de Cognac Signature Lounge
We designed the Coeur de Cognac Signature Lounge: a luxurious brand experience designed for tasting and relaxation that was brought to life at three of the UK’s premium “foodie” festivals.
Uniformed waiters offered visitors the perfect serve Coeur de Cognac: served over ice in a Riedel glass with a delicious Petit Fours. Consumers were encouraged to complete their own tasting notes to win a Limited Edition Remy Martin Summer Gift Pack, while many opted to buy immediately from the retail area.
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