Bosch

Bosch | Demonstrations

Live demonstrations of Bosch’s new innovative vacuum cleaner

Type: Demonstrations Client: Bosch
The Challenge

Supporting new product launch

Exciting customers with live demonstrations of Bosch’s new innovative vacuum cleaner

To support the new product launch of Bosch’s latest vacuum release, showcasing it’s range of innovative new features, educate customers and convert to purchase.


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The Idea

Showcase unique features

i2i recruited an experienced team to showcase the unique features of the Bosch Athlet vacuum cleaner

Using a demonstration platform which could be used to vacuum a range of notoriously difficult substances from the carpet as a relatable way of showing customers why the Bosch Athlet was the vacuum customers needed in their life.

Based on the store listings we devised a list of stores which would be suitable to host demonstration days and liaised with store management to secure space which hosted good visibility in-store.

We recruited an experienced demonstration team who were confident working alone in-store and working towards high pressured KPIs. Following an insightful and engaging training session the team went into store and delivered exceptional results.

Bosch
Bosch
Bosch
Bosch
The Impact

250

Days in JLP and DSG

+450

Sales

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