Aldi | Pop Up Shops
Award winning wine pop-up in trendy Shoreditch
The Challenge
Showcase Aldi Wine
The Idea
Eye catching pop up shop in Boxpark
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Create a branded, immersive space to engage wine lovers in an interesting and innovative setting
Aldi wished to support their sponsorship of London Wine Week with a live brand experience. They wanted to promote Aldi as a high-quality wine retailer and bring their in-store wine offering to London wine lovers via an e-commerce platform.
One week pop-up shop during London Wine Week to showcase the Aldi wine range
i2i designed and built a truly unique and eye-catching pop-up shop for Aldi wine in BOXPARK Shoreditch to create awareness of on-line ordering and to drive sales.
Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day event as well ordering wines on line from iPads in the shop for delivery direct to their home.
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