Aldi Supermarket | Exhibition Stand
Giving customers an extraordinary Aldi Christmas
The Challenge
The full Christmas Shop at Aldi
The Idea
Christmas is all about indulgence
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Introducing the delicious range of Christmas food and drink from Aldi
How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?
Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.
We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.
Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.
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