Taking Extreme to new heights
Service
Exhibitions & Trade Stands
Brand
Nestle Extreme
Rolling out the red carpet
Create a unique and memorable summer event for Extreme to generate real noise and excitement across all social media platforms
To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.
Partnership with Roof Top Film Club
Multi-layered campaign including PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer
We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.
As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.
The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.