Showcasing James Wellbeloved at the UK’s ultimate dog shows

As the UK’s leading live marketing agency, James Wellbeloved used the i2i team to market at Dog Fest, a popular dog festival that attracts thousands of visitors nationwide across 3 consecutive weekends throughout September.

James Wellbeloved briefed i2i to repurpose their current assets to create an eye-catching stand where they could promote & sell their lucrative show offers whilst receiving advice from a knowledgeable brand team.

Our live marketing agency was responsible for redesigning the James Wellbeloved trailer ahead of Dog Fest including striking graphics, a range of props, & a header on top of the unit to give clear height visibility throughout the event site. The trailer was made to feel welcoming & a range of foliage was used to enhance the setup.

The rebranded trailer was designed in an eye-catching way to attract consumers and their pets to visit offering them a personalised consultation with a member of the James Wellbeloved team delivering product advice & recommendations as well as offering the chance to purchase online utilising an attractive show offer. Alongside this consumers were also incentivised to continue purchasing following the activation by offering a redeemable discount at a later point.

Influencers were invited to visit over the weekend to receive a goody bag and to drive awareness of  the brand on social media.