Nationwide sampling tour delivering fruity Rubicon samples
Service
Product Sampling
Brand
Rubicon RAW
Raising trial & brand awareness of Rubicon
This guerrilla marketing case study highlights how i2i supported the launch of the NEW Rubicon Spring Pineapple Passion & the classic Rubicon Sparkling Mango flavour with nationwide summer sampling tour
The main focus for this guerrilla marketing campaign was to drive awareness and trial therefore getting the products into the hands of the core audience, in a memorable way, was essential.
Research proved that when consumers trialled Pineapple Passion it was a hit & drove future sales, so raising that initial awareness by sampling is key.
The sampling tour was 5 weeks & included a geographical spread across England & Scotland.
We produced a suite of branded assets to be utilised across both Rubicon Spring & Sparkling whilst showcasing their individual personalities.
Rubicon Summer Sampling
Sampling Rubicon drinks during the summer months targeting key towns & cities in England & Scotland.
i2i developed innovative kit which showcased the brands personalities, for Rubicon Spring a pineapple bubble machine was placed on the streets highlighting the bubbly nature of the drinks & creating theatre to attract passers by.
Rubicon Sparkling had a branded TukTuk which gave consumers a FREE ‘unboring journey’ to work or seeing the sites around London whilst they enjoyed their delicious sample. For many customers this was a WOW! moment & they were extremely grateful for the experience.
Full sized samples were offered of both variants & i2i worked closely with logistical partners to ensure the team maximised distribution, serving tasty chilled drinks, whilst successfully completing guerrilla activity where feasible.