Making Phillips the most electrifying choice for UK consumers

There are a bewildering number of electrical products to choose from in today’s marketplace.

With such competition, how can you ensure you’re top of the pecking order?

The answer: create a phenomenal in-store field marketing team with the right tools and mindset to make Philips the best in the market and significantly increase sales across the whole range of their products.

We recruited and trained a highly-skilled sales team with a real passion for Philips’ brands and the retailers they work in. Thanks to their in-depth product knowledge the team could provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.

As part of their remit, the team built great relationships with store management to ensure that Philips products were always in stock and merchandised effectively to give the greatest impact. They completed training sessions for the retailer partners on both existing and new product ranges to ensure the permanent staff acted as ambassadors for the brand in their absence.

Alongside the in-store face-to-face activity, we developed leading technology for the team to use: our on-line weekly reporting and analysis systems generated immediate consumer and store feedback, including market analysis and sales reporting. And highlighted any issues, such as out of stocks.

The campaign included development of innovative products displays and POS, including a ‘shop-in-shop’ in-store to enhance the shopping experience during 2020, as well as providing additional tactical support for the brand during peak sales periods with tailored demonstrations and a professional consultation service.