Delivering the great taste of Genius Gluten-Free

To reach their wider target audience Genius Foods asked us to deliver a Summer experiential marketing sampling campaign visiting their top performing key grocery multiple retailers; Asda, Sainsburys and Tesco.

Genius Foods wanted to showcase and sample their broader bakery range or bread, pancakes, crumpets and bagels to consumers who tend to purchase their hero bread products only.

Once sampled, the key objective was to drive immediate sales on the day.

We designed and produced the ‘Genius pods’ which offered fantastic branding & a super versatile piece of kit to ensure they could be easily erected & sited as close to the store entrance as possible. It was fully equipped with a compact kitchen prep area to toast and prepare the experiential marketing samples.

Outside the pod i2i produced a range of eye-catching flags and product displays along with a leaflet and money off coupon to drive immediate purchase.

Each consumer had the chance to enter the competition via the leaflet to win a Genius Hamper every day which consisted of product, Genius cookbook, trolley keyring token & a Genius apron.