Giving Emmi Caffe Latte consumers a ‘yay day’ at UK festivals

Emmi Caffe Latte partnered with our event branding agency to promote a pan-European on-pack marketing campaign, offering free Festival Tickets to various festivals across Europe. We were briefed to source & create an experience which could be activated at two key festivals to sample the client’s products, whilst driving brand awareness and brand advocacy.

The first task was to manage negotiations with the festivals to secure a lucrative & fitting package, before developing a stand which was very much in keeping with the festivals look and feel whilst communicating the brands key positioning ‘make it a yay day!’.

The Yurt concept was designed to offer a very distinct bright and vibrant bar. Consumers could come in and try a sample plus a range of Caffe Latte Cocktails and to relax in one of the colourful comfortable seating areas listening to a carefully selected playlist of feel-good tunes. Roaming makeup artists patrolled the area giving customers fun festival makeovers.

Consumers were also encouraged to take photos with various props around the stand and share on their social media channels & to use the GIF booth to capture their happy memories of the day.

Influencers were invited down to the stand to Instagram and blog about their day extending reach above and beyond the festival footfall.

The team also completed campsite drops to delight those staying overnight with their morning coffee fix!