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Giving customers an extraordinary Aldi Christmas

Service

Exhibitions & Trade Stands

Brand

Aldi

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The Challenge

The full Christmas Shop at Aldi

Introducing the delicious range of Christmas food and drink from Aldi

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?

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The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

The Result
40k
People visiting the stand
350k
Social Shares
100k
Food and drinks samples