Creating An Immersive Event Experience showcasing the Genius brand

As the UK’s leading live marketing agency, James Wellbeloved used the i2i team to market at Dog Fest, a popular dog festival that attracts thousands of visitors nationwide across 3 consecutive weekends throughout September.

James Wellbeloved briefed i2i to repurpose their current assets to create an eye-catching stand where they could promote & sell their lucrative show offers whilst receiving advice from a knowledgeable brand team.

i2i developed a set-up which included a horse-box trailer which held all cooking equipment & cleaning facilities & then a centralised counter to distribute samples from, this allowed the team to sample a multitude of products in the range.

A eye-catching shopping area was placed to the side of the stand, allowing customers the chance to ask questions & get recommendations from the team as well as taking advantage of the excellent show offer.

A data capture mechanic was used, firstly to collate product feedback & find out brand perceptions & a secondary one was used to extend mailing list contacts incentivised by partaking in a spin to win for a chance to win a prize.

A range of samples were handed out changing throughout the day to accommodate sweet & savory & also specific meal times.